From a single resort in Phuket to a global luxury brand, Banyan Group’s journey proves that strong values, sustainability, and long-term vision can overcome even the toughest industry crises.
Banyan Group has built a remarkable global hospitality brand by staying true to its core values, even during times of extreme uncertainty. They started as a single resort in Phuket. Now they've grown into a network of 100 properties across 24 countries. The company’s journey reflects bold decision-making, resilience, and a deep commitment to sustainability.
Founded by Ho Kwon Ping and Claire Chiang, Banyan Group has faced multiple crises over the years. From economic downturns to industry disruptions, the company has repeatedly been tested. Yet, it has managed not only to survive but also to grow—without compromising its founding principles.
At the heart of Banyan Group’s success is a clear belief: long-term business success is closely tied to the wellbeing of the environment and local communities. This philosophy has shaped every major decision the company has made.
A Milestone Year for Growth and Sustainability
In 2025, Banyan Group reached two major milestones. It celebrated its 20th year of sustainability reporting and expanded its portfolio to 100 properties. The company welcomed 4.7 million guests from 212 countries during the year, reflecting its strong global presence.
For the founders, the number of properties is not the most important achievement. Instead, they see it as a symbol of how their original vision has expanded across diverse destinations while staying rooted in sustainability.
The company also released its 2025 Sustainability Report titled From One Vision to 100 Possibilities. The report highlights how sustainability is integrated into every aspect of the business, rather than being treated as a separate initiative.
Sustainability as a Core Business Strategy
Banyan Group has made sustainability a central part of its operations. In 2025, it conducted its first double materiality assessment. This process examined both the environmental and social impact of its operations, as well as the financial risks and opportunities related to these issues.
This marked a shift in how the company approaches sustainability. Instead of focusing on isolated programs, it now embeds sustainability directly into its overall business strategy.
The company’s “Brand for Good” framework aligns all its brands with global sustainability goals. It focuses on protecting the environment while improving the lives of people in the communities where it operates.
Through the Banyan Global Foundation, the company also supports social and environmental initiatives. Programs such as the Green Imperative Fund and Greater Good Grants help turn corporate commitments into real community action.
Real Impact on Communities
In 2025, Banyan Group launched 32 community projects through its Greater Good Grants program. These initiatives supported around 2,000 people over the past two years. Beneficiaries included students, farmers, women, low-income families, and individuals undergoing rehabilitation.
A key feature of these projects is their local focus. Each initiative is implemented within 50 kilometers of a Banyan property. This ensures strong community engagement and long-term impact.
Claire Chiang emphasized that tourism should go beyond profits. It should contribute to cultural preservation, community wellbeing, and long-term resilience. This belief has helped Banyan Group build lasting partnerships with local communities.
Environmental Responsibility in Action
Environmental sustainability has been part of Banyan Group’s DNA since its early days. The company’s first project involved restoring an abandoned tin mine in Phuket. Today, this commitment continues to shape its global operations.
In 2025, the company achieved measurable environmental progress. Greenhouse gas emission intensity decreased by 1.4%, while waste generation dropped by 13%. At the same time, its waste diversion rate improved significantly.
New properties launched during the year also reflect this eco-conscious approach. Resorts in China, Vietnam, and Singapore were designed with local culture and environmental sensitivity in mind. These projects used sustainable materials, energy-efficient systems, and designs that blend with natural landscapes.
Investing in People and Culture
Banyan Group believes that people are its greatest asset. In 2025, the company employed nearly 15,000 people from 95 nationalities. It delivered over 1.5 million hours of training through its Banyan Academy programs.
Employee wellbeing is also a priority. The company organized more than 1,300 wellbeing activities during the year. Participation levels increased, and the overall wellbeing index improved.
Beyond its workforce, Banyan Group supports traditional artisans through its Banyan Gallery. This initiative works with hundreds of artisan groups and social enterprises. It helps preserve cultural heritage while providing stable income opportunities.
Since its launch, the gallery has produced over 1.5 million handcrafted items. These include textiles, ceramics, basketry, and other traditional crafts from across Asia and beyond.
Preparing for the Future
With a forward-looking approach, Banyan Group plans to deepen its focus on sustainability and long-term value creation. In 2025, it launched its first Sustainability Impact Lab. This initiative brought together leaders across the organization to define priorities for the future.
The company identified more than 40 action areas across three key themes:
* Ecosystem stewardship
* Community resilience
* Inclusive prosperity
These focus areas will guide the company’s strategy in the coming years.
Future plans include improving environmental standards, strengthening sustainable supply chains, and expanding training programs for employees and communities.
Staying True to Its Values
One of the defining traits of Banyan Group is its willingness to walk away from deals that do not align with its values. This disciplined approach has helped the company maintain its identity, even as it expands globally.
The founders believe that sustainability is not just a moral choice—it is a business necessity. By integrating it into every decision, Banyan Group has built a resilient and future-ready organization.
As the next generation prepares to take over leadership roles, the company remains focused on its original mission: embracing the environment and empowering people.
Banyan Group’s story is a powerful example of how businesses can succeed in a volatile industry without losing sight of their core values. It shows that long-term vision, ethical practices, and community focus can create lasting success in an ever-changing world.
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